DO YOU WANT TO REACHÂ YOUR MAXIMUMÂ POTENTIALÂ
Are you training hard but still falling short of where you desire to be? Are you ready to face every aspect of yourself so you can lean into your MAXIMUM POTENTIAL? When you are honest with yourself do you wrestle with any of these things?

LACK OF MENTAL TOUGHNESS

FEAR TAKES OVER

POOR HABITS

NEGATIVE SELF TALK &
SELF DOUBT

INCONSISTENT EFFORT AND PREPARATION

RESISTANCE TO COACHING AND FEEDBACK
IT’S TIME LEAN IN!
The Maximum Potential Blueprint will bulletproof your mental game which is what will release the hero inside of you. The mental game cannot be an afterthought. It is something that needs training just like your body, nutrition, and sport. This is what you will gain:

Access to aÂ
private community
The private community will host interviews, Q&A’s, teachings, as well as give you access to a library of videos, worksheets, and give you a community of other athletes and coaches to learn from.

Realize You are theÂ
Hero in Your Story
You are the protagonist in your story! You have the gift of being able to create whatever story you desire.

Become MoreÂ
Self-AwareÂ
Without knowing, and accepting who you are, it is almost impossible to arrive at Maximum Potential. Most people settle and tell themselves lies. Don’t be one of those people.

Master Self Discipline &Â
Accountability
Being able to choose an unseen goal and commit to your process is a must if you truly want to attain your goal.

Visualization andÂ
Mindfulness
In any sport, the GOATS, can see the unseen, commit to it, and then be in the present moment more than their competition.

LeadershipÂ
SkillsÂ
This is earned. You have to become something better than who you are today for people to follow you.

MEET YOUR COACH
Hi, I’m Billy Lanford, and I specialize in assisting leaders, entrepreneurs, leadership teams, and motivated individuals who need expertise getting unstuck and aligning their growth with their vision to ultimately achieve awesomeness. My commitment is to help you navigate the complexities of life’s challenges with a clear vision, sound strategy, and emotional support, so that you and/or your company can bring your gifts to a world that desperately needs them.
Read My Story
WHAT THEYÂ SAY
Check out what these awesome people have to say about working with Billy

"In my experience Billy is not just a coach but a leader of men. He's very skilled at inspiring and relating to players, due to his ability to command attention and respect without demanding it."
-Â Cooper EdwardsÂ
Pro Baseball Player/ Gary Railcats

"Billy taught me the importance of discipline and consistency, showing that success comes from showing up everyday and doing the work. He emphasized the value of teamwork, reminding me that collective effort leads to greater achievements than individual glory.
He also taught me how to embrace failure as a learning opportunity, pushing me to grow stronger after setbacks. Most importantly, Billy instilled in me the power of mental toughness, teaching me to stay focused and positive, even under pressure."
-Â Howard RodriguezÂ
Pro Baseball Player/Gary Railcats
FIND THE PROGRAM THAT'S RIGHT FOR YOU

1:1 Customized Coaching
Guidance from a coach inspires growth, resilience and unlocking potential. Creating stepping stones for personal and professional success.
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